Day 101 – The importance of a fragrance


Spring has made its mark at the office. On my 100th picture from the 365 Lensbaby project, I had an early encounter with a beautiful flower bouquet, that screamed of freshness, natural, soothing and of nostalgia through all of its petals. My nostalgia showed up after I remembered two things: the beautiful spring flowers that I used to pick from my grandmother’s garden and the beautiful smell of the orange trees from Barcelona, because it was as strong and powerful as this one.

I also thought it was interesting because earlier in the morning I was actually reading in a book about the importance of smell and how it sets such a big mark on our memories and our connections that we create between habbits, fragrances, products we use and brands we like (there goes my marketing brain cells activating themselves).